LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT:- Branding is an important issue in any organization. This is because without a proper branding of a firm’s products, it’s difficult for the firm to run its operation smoothly for profit. The importance this study the lifestyle branding as a method of increasing product appeal - a study of life bear in the south east cannot be overemphasized. The results of this study will be recommended to the Nigerian brewery company and will be used to give guidelines on the importance of lifestyle branding, and how it can be used to increase the number of customers. In this study after data was analyzed we found out that Lifestyle branding increases product appeal by the customers and Life branding provides financial returns for Company.
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